Protecting the environment, our main goal is to become a leading company that provides solutions with reliable and innovative shoe care products that will increase the quality of consumer life.
Core Values
Honesty and Fair Dealing Customer Satisfaction Demonstrating Respect to Individuals Innovation Team Work Leadership Productivity Confidentiality “Open Door” Policy
Success Factors
Being steady and planned Be flexible Be innovative To evaluate market opportunities To create efficiency and speed in processes Being sustainable
Our Principles
We are customer and consumer focused We value our expertise It is important for us to ensure employee participation The happiness and satisfaction of our distributors is important for us. We like to be competitive