Protecting the environment, our main goal is to become a leading company that provides solutions with reliable and innovative shoe care products
that will increase the quality of consumer life.
Honesty and Fair Dealing
Demonstrating Respect to Individuals
“Open Door” Policy
Being steady and planned
To evaluate market opportunities
To create efficiency and speed in processes
We are customer and consumer focused
We value our expertise
It is important for us to ensure employee participation
The happiness and satisfaction of our distributors is important for us.
We like to be competitive