Vision & Values


Protecting the environment, our main goal is to become a leading company that provides solutions with reliable and innovative shoe care products
that will increase the quality of consumer life.

Core Values

Honesty and Fair Dealing
Customer Satisfaction
Demonstrating Respect to Individuals
Team Work
“Open Door” Policy

Success Factors

Being steady and planned
Be flexible
Be innovative
To evaluate market opportunities
To create efficiency and speed in processes
Being sustainable

Our Principles

We are customer and consumer focused
We value our expertise
It is important for us to ensure employee participation
The happiness and satisfaction of our distributors is important for us.
We like to be competitive